Hunter Gerlach

Hunter Gerlach

I work on hard problems involving enterprises, strategy, and AI at Red Hat.

The whole loop, not just a piece of it

The best work happens when you're in it from the first "what if" all the way through to learning what actually landed. That's where I operate: uncovering what matters, shaping the architecture, and staying close to the people responsible for what comes next.

Figuring out where to go

Strategy, planning, go-to-market. Sitting with leaders and working through what to build, what to buy, and what to leave alone for now.

Making it real

Architecture, building, testing, getting it into the hands of real users. This is where you find out if the strategy was any good.

Learning from what shipped

Paying attention to what actually happened. Feeding that back into better strategy, better products, and better ways of working. This is the part most people skip.

Each stage compiled into the next